{"id":633,"date":"2022-10-20T16:58:08","date_gmt":"2022-10-20T14:58:08","guid":{"rendered":"https:\/\/www.pedagogia.it\/stripescorporate\/senza-categoria\/volontariato-aziendale-2\/"},"modified":"2023-07-14T12:24:09","modified_gmt":"2023-07-14T10:24:09","slug":"corporate-giving","status":"publish","type":"post","link":"https:\/\/www.pedagogia.it\/stripescorporate\/corporate-social-responsibility\/corporate-giving\/","title":{"rendered":"Corporate giving"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”888730″ shape_dividers=””][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”612553″]<\/p>\n

Corporate giving<\/h3>\n

Il corporate giving comprende l’insieme di tutte le donazioni (denaro, beni, servizi etc.) che un’impresa pu\u00f2 effettuare in favore di un Ente senza scopo di lucro.
\nLe aziende che si impegnano in queste donazioni non solo migliorano il benessere dei destinatari dei progetti che sostengono, ma promuovono in generale anche tra i propri clienti e stakeholder comportamenti positivi e socialmente responsabili dando visibilit\u00e0 anche ai valori che guidano l’azienda nelle proprie scelte di business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”101497″ shape_dividers=””][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h4″ text_size=”h4″ uncode_shortcode_id=”652066″ text_color_type=”uncode-solid” text_color_solid=”#619941″]Ecco i modi in cui la tua impresa pu\u00f2 contribuire a una buona causa[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”Highlights” uncode_shortcode_id=”711593″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”4″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″][vc_single_image media=”840″ media_width_percent=”100″ media_ratio=”three-four” alignment=”center” shadow=”yes” shadow_weight=”lg” image=”2286″ border_color=”grey” img_link_target=”_self” img_size=”full” uncode_shortcode_id=”116974″][vc_single_image media=”841″ media_width_percent=”100″ media_ratio=”three-four” alignment=”center” shadow=”yes” shadow_weight=”lg” image=”2286″ border_color=”grey” img_link_target=”_self” img_size=”full” uncode_shortcode_id=”146458″][vc_single_image media=”842″ media_width_percent=”100″ media_ratio=”three-four” alignment=”center” shadow=”yes” shadow_weight=”lg” image=”2286″ border_color=”grey” img_link_target=”_self” img_size=”full” uncode_shortcode_id=”178184″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”4″ zoom_width=”0″ zoom_height=”0″ width=”3\/4″][vc_icon position=”left” icon_image=”638″ text_size=”h4″ align=”left” title=”Donazioni, erogazioni liberali” uncode_shortcode_id=”123047″ icon_color_type=”uncode-solid” icon_color_solid=”#00aa2d”]Le donazioni in denaro rappresentano un modo molto concreto e importante tramite cui un’impresa pu\u00f2 dimostrare il suo sostegno ad un ente e alla sua mission.
\nLe donazioni possono essere occasionali, continuative o relative a un progetto specifico. Impegnarsi in una donazione vuol dire per un’azienda fare un investimento, dare il via a una relazione che crea valore sociale.
\nFare la propria parte per rispondere alle necessit\u00e0 della societ\u00e0 civile sta sempre pi\u00f9 diventando un obiettivo strategico per le imprese in un’ottica di Corporate social responsibility.[\/vc_icon][vc_separator sep_color=”,Default”][vc_icon position=”left” icon_image=”639″ text_size=”h4″ align=”left” title=”Donazioni di beni e servizi” uncode_shortcode_id=”340822″]Le aziende possono contribuire alla realizzazione della buona causa di un ente anche donando beni e servizi. Per quel che riguarda i beni possono essere sia beni strumentali come materiale di vario tipo, computer, mobili che beni oggetto della produzione dell’azienda. Per quel che riguarda i servizi essi possono essere connessi sia ad attivit\u00e0 amministrative che istituzionali.
\nAnche donazioni che possono sembrare irrisorie per un’azienda (computer usati, stampanti, materiale di cancelleria, mobili vecchi) rappresentano una grande risorsa per gli enti del terzo settore perch\u00e8 consentono loro di risparmiare risorse che possono essere destinate ai beneficiari dei progetti.[\/vc_icon][vc_separator sep_color=”,Default”][vc_icon position=”left” icon_image=”640″ text_size=”h4″ align=”left” title=”Cause-related marketing” uncode_shortcode_id=”670610″]Fare cause-related marketing vuol dire per le aziende impegnarsi direttamente a favore di cause benefiche e progetti sociali attraverso la vendita di beni e servizi il cui ricavato (o parte di esso) \u00e8 destinato a sostenere iniziative ad alto impatto sociale.
\nCi\u00f2 vuol dire valorizzare soprattutto a livello comunicativo la partnership creata con un ente non-profit per rilanciare un prodotto o un servizio sul mercato.
\nI clienti apprezzano molto le aziende che si espongono in questo modo che possono dunque migliorare la propria brand reputation ottenendo benefici in termini di fiducia e credibilit\u00e0 nel breve e medio termine.<\/p>\n

[\/vc_icon][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”181562″ back_color_type=”uncode-solid” back_color_solid=”#619941″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” width=”1\/3″ uncode_shortcode_id=”151189″][vc_custom_heading text_size=”h3″ uncode_shortcode_id=”143461″ text_color_type=”uncode-solid” text_color_solid=”#ffffff”]Inizia subito a sostenere una buona causa!<\/p>\n

Mettiti in contatto con noi[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ style=”dark” font_family=”font-555555″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”right-t-left” animation_delay=”400″ width=”2\/3″ uncode_shortcode_id=”105688″]\n

\n

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    <\/ul><\/div>\n
    \n
    \n<\/fieldset>\n

    <\/span><\/span><\/span>Accetta le condizioni<\/span><\/label><\/span><\/span><\/span>
    \n\n<\/p>

    <\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”888730″ shape_dividers=””][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”612553″] Corporate giving Il corporate giving […]<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-social-responsibility"],"yoast_head":"\nCorporate giving - StripesCorporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pedagogia.it\/stripescorporate\/corporate-social-responsibility\/corporate-giving\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate giving - 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